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KennyHoopla emerged out of the midwestern underground in the latter years of the 2010s with a series of buzz-worthy singles that merged aspects of new wave, post-punk, and R&B. In 2019, he was one of the first signings to the newly launched Arista imprint Mogul Vision Music.

Born Kenneth La'Ron in Cleveland, Ohio, Hoopla began making music at a young age, influenced by acts like Funeral Suits, Passion Pit, and the Drums. Based out of Milwaukee, Wisconsin, his early tracks were loosely labeled rap, though his dark-toned, guitar-based songs and aching contemplative vocals had more in common with indie rock and alt-R&B. He gained traction both regionally and online with 2017's "Waves//" single and its 2018 follow-up, "Sickness." When Sony relaunched Arista Records in 2019, Hoopla was among the first acts to join the label's new Mogul Vision roster and he delivered the highly touted singles "Lost Cause//" and "Sore Loser//." The buzz continued to grow as he relocated to Los Angeles and kicked off 2020 with the aggressive, post-punk influenced "how will i rest in peace if i'm buried by a highway?//." ~ Timothy Monger

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